Real ad budgets, not simulations 6 Months · 24 Weeks Live Online

Performance Marketing Mastery & Scaling Program

In 24 weeks you go from never having touched an ad account to managing live campaigns with real money — and walk out as a media buyer, the highest-paid individual contributor in Indian marketing. No prior experience required. Only the willingness to be judged on a number.

You spend real money — manage live client campaigns with real budgets and graduate with documented before/after ROAS
4 certifications hiring managers filter for — Meta Blueprint, Google Ads, GA4 and HubSpot
Scale playbooks up to ₹1Cr/month spend — the exact skill that separates a ₹60K analyst from a ₹3L media buyer
Paid agency internship — ₹15K–₹25K/month with a partner agency before placement
Recover your entire program investment — while you study.
12Modules
24Weeks
04Certifications
₹6LCeiling / month
Companies hiring for these roles
boAtMamaearthLenskartPurplleWow SkinSugar CosmeticsZomatoBlinkitGrowwFi MoneyPerformicsDentsu
How it works

From never having run an ad
to your offer letter.

Six stages across 24 weeks. Every one ends with something you can show a hiring manager — not just a lesson you sat through.

Before you start

Apply & screening

A short application and a call with an advisor to confirm this is genuinely the right track for you.

You leave withA confirmed seat
Phase 1 · Mod 1–2

Strategy & offers

Buyer psychology, ICP building and the unit economics behind every number you'll be judged on.

You leave withA funnel you can defend
Phase 2 · Mod 3–5

Meta domination

Business Manager, server-side CAPI tracking, creative testing, then scaling to ₹1Cr/month spend.

You leave withMeta Blueprint + CAPI
Phase 3 · Mod 6–8

Google & YouTube

Search, Shopping and Performance Max, YouTube video performance, plus LinkedIn for B2B.

You leave withGoogle Ads + Video certs
Phase 4 · Mod 9–11

Analytics & CRO

Attribution, blended MER, conversion optimisation and the e-commerce retention stack.

You leave withGA4 + a live dashboard
Phase 5 · The offer

Live campaigns & placement

Real budgets, a documented turnaround, technical mock interviews and six months of placement support.

You leave withBefore/after ROAS proof
The salary ladder

What media buyers actually earn.

Four rungs, one honest ₹0–₹10L/month scale — every golden pillar is drawn to true height, so you don't just read the climb. You see it.

Entry 0–6 months
₹60K–₹1L/mo
Performance Marketing ExecutivePaid Ads Analyst
₹0₹5L₹10L / mo
Mid 6–18 months
₹1.2L–₹2.5L/mo
≈2× entry
Performance Marketing SpecialistMedia Buyer
₹0₹5L₹10L / mo
Senior 2–4 years
₹3L–₹5L/mo
≈2× mid
Head of PerformanceGrowth Director
₹0₹5L₹10L / mo
Expert 4+ years
₹6L–₹10L/mo
10× entry
VP GrowthCMOFractional CMO
₹0₹5L₹10L / mo

Illustrative market salary ranges based on role, employer, geography, experience and performance. Ranges reflect the roles this curriculum prepares you for.

Career opportunities

Where this program can take you.

Roles this curriculum prepares you to target, with the illustrative market band for each and the module that builds the skill.

Meta Ads Specialist₹1L–₹2L/mo MOD 3
Creative Strategist₹1.2L–₹2.5L/mo MOD 4
Google Ads Specialist₹1.2L–₹2.5L/mo MOD 6
CRO Specialist₹1.5L–₹3L/mo MOD 10
◆ Performance
Marketer
Droidventure Graduate
Funnel Specialist₹1.5L–₹3L/mo MOD 2
YouTube Ads Specialist₹1.5L–₹3L/mo MOD 7
Media Buyer₹1.2L–₹2.5L/mo MOD 5
E-commerce Growth Analyst₹1L–₹2L/mo MOD 11
Long-term career progression

With a few years of demonstrated results on live budgets, this skill set is the usual route into senior and executive roles. These are career progression paths, not placement outcomes — they are earned over time, not on graduation.

Performance Marketing Manager Senior Media Buyer E-commerce Growth Manager Head of Performance Growth Director VP Growth Fractional CMO CMO

Progression depends on individual performance, employer, market conditions and experience. Droidventure does not guarantee any role, title or salary. The full illustrative climb is on the salary ladder.

One Skill · Ten Doors

A job is just door number one.

Master performance marketing once — it becomes your master key. The same mastery that gets you hired also opens nine more ways to earn. Watch the door open to each path, or tap any path to look inside.

₹6L – ₹24L
Earning potential / year
01
Door 01 of 10 Career

One skill is the master key. Which door you walk through is your choice.

Droidventure's Performance Marketing Mastery

Built on 4 core pillars.

Every one of them is something you can point at in an interview — not a promise, a number.

01

Real budgets

You manage live campaigns with real client money, funded by the institute — not a sandbox and not a case study.

At scaleAd spend you're trained to run
02

Every platform

Meta, Google Search and Shopping, YouTube and LinkedIn — run together on one blended MER target, the way a real team does it.

4 platformsOne blended MER target
03

Proof, not theory

You inherit a broken account, fix its ROAS, and keep the week-by-week log. That log is what you walk into the room with.

Before / afterA documented ROAS turnaround
04

Placement

Four certifications, a paid agency internship, technical mock interviews and direct referrals into D2C and funded startups.

6 monthsPlacement support after you graduate
Performance marketing syllabus

100% practical curriculum.
Real spend. 0% fluff.

Here's how the twelve modules are actually weighted — half of the program sits on the two platforms that pay the bills.

Theory is free. Spend isn't. Anyone can read about ROAS. Almost nobody has stood in front of a live account with real money moving through it — that's the gap this closes.
Half the program is platform depth. Six of twelve modules are Meta, Google, YouTube and LinkedIn — because that's where a media buyer's day actually goes.
Then you learn to prove it. Attribution, blended MER and CRO are what turn a good campaign into a promotion. Three modules on the half of the job most courses skip.
How the program is weighted 12 modules · 5 phases · 24 weeks
Buyer psychology, unit economics & funnels Infrastructure, creative & scaling to ₹1Cr Search, Shopping, PMax, video & B2B Attribution, testing & e-commerce retention Capstone

Twelve modules across five phases — the full breakdown is in the curriculum.

Performance marketing tools

The stack you'll actually get your hands on.

Tools change; the approach is what you master. But you'll leave fluent in the ones a growth team runs on — grouped here by the job each one does.

Paid platforms
Creative, testing & scaling
Analytics & attribution
Funnels, CRO & retention

Four of these come with the certification: Meta Blueprint, Google Ads, GA4 and HubSpot.

The curriculum

12 modules. 5 phases. Every one billable.

The full syllabus — not a teaser. Scroll (or click a module) to move through them one by one; each opens with the role and pay band it unlocks.

01 / 12
Performance marketing live projects

Seven builds you can show an interviewer.

Every project is assembled from the modules that teach it — you don't watch these, you ship them, and the last one runs on a real budget.

Project 1

Meta Ads Live Campaign

Built in Modules 3–5

Stand up a Business Manager from scratch — pixel, Conversions API, catalog — then plan, launch and optimise a full-funnel Meta campaign. You'll structure it at campaign, ad set and ad level, and take it through its first optimisation cycle.

  • Business Manager & pixel architecture
  • Server-side CAPI with deduplication
  • Full-funnel campaign structure
  • Attribution windows configured
  • Account health & ban-prevention audit
ToolsMeta Ads ManagerEvents ManagerMeta PixelCAPI
Project 2

Creative Testing Sprint

Built in Module 4

Run a structured 5-variable creative test: concept, hook, script, format and CTA. You'll build a UGC ad system, write direct-response copy against PAS and AIDA, and learn to spot ad fatigue before the ROAS drops.

  • 3-second thumbstop hook engineering
  • UGC ad system build
  • 5-variable creative test framework
  • Fatigue detection & refresh cadence
  • Your own 500-ad swipe file
ToolsMotion AppForeplay.coCanvaAdSpy
Project 3

Google Ads & Shopping Build

Built in Module 6

Architect a Search account by match type and keyword intent, optimise Quality Score across CTR, relevance and landing page, then extend into Shopping with a tuned product feed and a Performance Max campaign.

  • Search architecture & intent mapping
  • RSA copy & Quality Score optimisation
  • Shopping feed & ROAS bidding
  • PMax asset groups & signals
  • GTM conversion tracking, end to end
ToolsGoogle AdsMerchant CenterGoogle Tag Manager
Project 4

YouTube Video Funnel

Built in Module 7

Script a VSL on the Problem-Story-Solution-CTA framework and build a three-stage video funnel — bumper for awareness, in-stream for consideration, in-feed for conversion — then wire it to Search for full-funnel coverage.

  • First-5-seconds hook psychology
  • VSL scripting framework
  • Custom intent & retargeting audiences
  • Brand lift vs direct response measurement
  • YouTube + Search integration
ToolsGoogle Video AdsYouTube StudioGoogle Ads
Project 5

Attribution & Dashboard Build

Built in Module 9

Instrument GA4 with custom events and a disciplined UTM convention, stand up server-side tracking, then build the executive Looker Studio dashboard you would actually present to a founder — blended MER and all.

  • GA4 events & custom dimensions
  • Server-side GTM architecture
  • Multi-touch attribution comparison
  • Cohort retention by channel
  • Executive dashboard + data storytelling
ToolsGA4Looker StudioNorthbeamTriple WhaleHotjar
Project 6

CRO & E-commerce Growth Sprint

Built in Modules 10–11

Audit a landing page against a 12-point checklist, run split tests to statistical significance, then take a Shopify store from break-even toward 5× ROAS and hold the customer with Klaviyo retention flows.

  • 12-point CRO audit
  • A/B tests called on significance, not vibes
  • Checkout abandonment reduction
  • Klaviyo email & SMS flows
  • LTV, AOV & repeat-rate optimisation
ToolsVWOOptimizelyClarityKlaviyoShopify
Project 7 · Capstone

Live Account Turnaround

Built in Module 12 · real client budgets

The one that gets you hired. You inherit a broken ad account, audit it, fix its ROAS and keep a week-by-week optimisation log — running Meta, Google and YouTube together on one blended MER target, then defend the numbers to a client board.

  • Real campaigns on real client budgets
  • Inherit a broken account & fix the ROAS
  • Week-by-week optimisation log
  • Multi-platform campaign on one MER target
  • Before/after case study, published
Certifications on completionMeta BlueprintGoogle AdsGA4HubSpot
Keep scrolling — the projects stack up

Projects 1–6 are built inside the curriculum; Project 7 runs on live client budgets funded by the institute.

The method

Here's how you learn performance marketing
& build your career in 6 months.

Functional Training

Here is our training methodology:

  • You start at the economics — CAC, LTV, contribution margin and blended MER — so every decision you make later has a number behind it
  • Six of the twelve modules are pure platform depth: Meta, Google Search & Shopping, Performance Max, YouTube and LinkedIn
  • Every module is built on a live account rather than a slide deck, and the four certification exams are cleared inside the coursework

Human Skills + Aptitude + Problem Solving

Having worked with thousands of students, we know functional knowledge can land you the job — but behavioral skills will make your career. Defending a spend decision to a client, telling the story behind a ROAS drop and structured problem-solving are a core, coached part of your training.

Live Campaigns & Portfolio Building

You inherit a broken account, diagnose it and fix its ROAS — keeping the week-by-week log as you go. From Phase 5 you run real client campaigns on budgets funded by the institute, owning the plan, the creative brief, the daily optimisation and the report that goes back to the client.

Placement Drive & Career Launch

You start sitting for placement opportunities after successfully completing training. Before that you'll clear technical mock interviews — share your screen, open a live campaign, defend your decisions — and complete a paid agency internship.

For us, a successful outcome is a full-time performance marketing role of ₹1.2L/month or more — and we work with you through a dedicated 6-month placement window until you get there.

Life inside the program

What will your typical day look like?

Performance marketing training takes place Monday – Saturday. Every week closes with an assessment to gauge your progress on the concepts taught that week.

Here's what a day could look like.

6Training days a week — live
2Live expert blocks every single day
1Weekly assessment to keep you on track

Working professional? A part-time evening track is available — your counselor will help you pick the right fit.

10:00
12:00
Function Skills — Live LecturesLIVE

Platform architecture, bidding, creative strategy & unit economics from operators who buy media today.

12:00
13:00
Practice Through Exercises

Build the campaign structure, audiences and feeds from the morning's concepts, in small groups.

13:00
Lunch break
13:45
14:45
Live Account Work

Your own campaigns on real, institute-funded budgets — decisions that actually cost money.

14:45
15:45
Numbers Review / CoachingLIVE

Present your account: what you changed, what it did to CAC and MER, and what you're doing next.

15:45
Tea break
16:00
17:00
Creative Lab / Human Skills

Hooks and angles against the 500+ winning-ad swipe file, plus the communication coaching that makes careers.

What you'll master

Performance marketing skills you'll learn.

CAC, LTV & Payback Windows Contribution Margin & Unit Economics Buyer Psychology & Offer Design Funnel Architecture & Blended MER
Account Architecture & Infrastructure Creative Testing Systems Advantage+ Shopping Campaigns Budget Pacing & Scaling to ₹1Cr
Search & Shopping Campaigns Merchant Center & Feed Management Performance Max YouTube Video Advertising LinkedIn B2B Demand Generation
GA4, Tag Manager & Looker Studio Server-Side Tracking & Meta CAPI Attribution & Incrementality Testing Landing-Page CRO & Experimentation E-commerce Retention, Email & SMS Live Client Campaigns on Real Budgets

Each layer builds on the one above it — by Module 12 you own the whole stack.

Professional Certificate of Completion

A credential earned by execution.

The Performance Marketing Professional Certificate by Droidventure is awarded on successful completion of the program. Unlike a certificate of attendance, it is issued only against portfolio-based assessment — live campaign data, a documented ROAS turnaround and real client reporting a recruiter can open and interrogate.

It validates demonstrated, practical capability across:

  • Meta Ads — infrastructure, creative testing & scaling
  • Google Ads — Search, Shopping & Performance Max
  • YouTube Ads & video campaign strategy
  • Funnel building & landing-page architecture
  • CRO — testing, significance & conversion lift
  • Campaign optimization & performance marketing on live budgets

The curriculum is continuously updated against platform changes and what performance teams are actually hiring for, so the credential stays current — and every claim on it is backed by work you can show.

Professional Certificate of Completion
Awarded to
Your Name
for successfully completing
Performance Marketing Mastery & Scaling
demonstrating practical proficiency through projects, assessments and real-world execution.
Deepak Kumar
Founder & CEO, Droidventure
◆
Date of Issue
Certificate IDDV-PMM-000123

Awarded upon successful completion of a project-based professional program.

What makes this certificate valuable
Industry-recognized professional certification Digitally issued credential Unique Certificate ID Recruiter-friendly credential Portfolio-backed certification Portfolio-based assessment Practical skill validation Lifetime validity
Droidventure vs others

Why choose this program?

Choosing the right performance marketing program is a crucial career step. Here's how the Mastery track stacks up against every alternative.

Droidventure Internships MBA T2/T3 Other Digital Courses
Program fees

Performance Marketing Mastery fees.

We believe in making education performance-driven. Hence, this is a placement-linked performance marketing program — our incentives are tied to your outcome, not just your enrollment.

This puts us on the same team as our students. The better you do, the better we do.

Total Program Fee
₹1,60,000 + 18% GST

One transparent fee. No hidden charges. Nothing gated behind an upgrade.

Your live ad budgets are funded by the institute — not billed to you

Placement Accountability Pledge

Dedicated placement support until you're hired — weekly check-ins, fresh job leads and direct recruiter referrals for 6 months after graduation.

Everything your fee unlocks
24 weeks of live, expert-led sessions — six days a week, no recorded fluff
7 live projects with institute-funded ad budgets
4 certifications — Meta Blueprint, Google Ads, GA4 & HubSpot
Paid agency internship at ₹15K–₹25K/month before placement
500+ winning ad swipe file and training on the full tool stack
Technical mock interviews & a data-backed salary negotiation module
Talk to a Counselor
Earn while you learn

Recover your entire program investment — while you study.

This isn't theory you park for later. You build real-world projects, apply live skills from week one, and open up genuine income opportunities as you learn — so the program is built to pay for itself before you even graduate.

Want to know exactly how you can recover your entire program investment while studying?

Cohorts are kept small — every student needs a live ad account to run.

Placement system

Target: ₹1.2L–₹6L / month.

Placement isn't a department you meet at the end. It's engineered into the program from Day 1.

01

Real ad account access

From the first month you're spending real client budgets — the single biggest thing separating your résumé from every other applicant's.

02

Four certifications on the résumé

Meta Blueprint, Google Ads, GA4 and HubSpot — the exact terms hiring managers filter by before a human reads a word.

03

A documented ROAS turnaround

You inherit a broken account, fix it, and keep the week-by-week log. That log is the portfolio piece you walk into the room with.

04

Paid agency internship

A paid stint at a partner agency at ₹15K–₹25K/month before placement, so you arrive at interviews with somebody else's account on your record too.

05

Technical mock interviews

Platform-specific rounds: share your screen, open a live campaign and defend your decisions. Exactly how the real rounds run.

06

6-month placement window

Direct referrals into D2C brands and funded startups, weekly check-ins and fresh job leads for six months post-graduation — plus a data-backed salary negotiation module.

Admissions

Four steps to your seat.

01

Apply on the website

Fill the short application form and tell us where you are today — student, working professional, or already in marketing.

02

Talk to your counselor

A straight conversation about your background, the salary bands that are realistic for you, and whether this track is the right one.Usually within 48 hours of applying.

03

Fit & aptitude check

No coding test and no marketing background required — we're checking commitment, numeracy and that you can give the program the hours.Beginners are welcome.

04

Enroll & start your journey

Complete the payment formalities, get your tool access and your ad account provisioned, then Module 1 opens with your cohort.Welcome to the ride!

Is it for you?

Who should join the Mastery program.

01

Education

We welcome students from every educational background — no marketing degree and no coding required to apply.

02

Experience

Freshers and working professionals alike. Whether you've never opened Ads Manager or you're already buying media, the program meets you where you are.

03

Intent

The willingness to be judged on numbers, and the intent to be the person who owns the ad budget. Ambition is the only prerequisite.

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FAQs

Questions, answered.

Do I really get to spend real money on ads?

Yes. In Phase 5 you manage live campaigns with real client budgets, and the institute funds the ad spend for your project work. You'll also inherit a broken account and be asked to fix its ROAS. This is the single biggest difference between this program and a course — you graduate with campaign data, not slides.

I've never run a single ad. Is this too advanced?

No. Phase 1 starts at buyer psychology, unit economics and funnel architecture before you ever open Ads Manager, and Module 3 builds your Meta infrastructure from the Business Manager up. What we do expect is the willingness to work in spreadsheets and be judged on numbers.

How is this different from the AI Growth Marketing Accelerator?

AI Growth Marketing is broad — brand, content, automation, analytics and AI systems across the whole funnel. This program goes deep on paid: Meta, Google, YouTube, LinkedIn, attribution, CRO and e-commerce scaling. Choose this one if you want to be the person who owns the ad budget. Compare the AI Growth Marketing Accelerator →

What tools will I actually be trained on?

Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Looker Studio, Revealbot, Madgicx, Motion App, Foreplay, Northbeam, Triple Whale, Hotjar, Clarity, VWO, Optimizely, Klaviyo, Shopify, Unbounce and more — each introduced inside the module where it's used, not as a separate tools course.

Can I do this alongside a full-time job?

Most of our students do. Sessions are live online and scheduled for working professionals, and the live campaign work is asynchronous — you optimise on your own hours. Be realistic though: this is a 24-week intensive, and the students who get the ₹1.2L+ offers are the ones who treat the campaign work like a job.

What are the payment options?

The program fee is ₹1,60,000 + 18% GST. Ad budgets for your live campaigns are included — there are no hidden costs on top of the fee, and nothing is gated behind an upgrade. Speak to an advisor about payment options and any running scholarship.

Your ₹1.2L–₹6L/month career starts here.

The next cohort is now enrolling, and seats are limited because every student needs a live ad account to run. Apply today and talk to a counselor within 48 hours.

◆Droidventure

Still deciding? Talk to us.

Eligibility, payment options, the placement system, or how this compares to the AI Growth track — ask an actual advisor, not a chatbot.

Replies within one business day Mon–Sat · 10 am – 7 pm IST