Performance Marketing Mastery & Scaling Program
In 24 weeks you go from never having touched an ad account to managing live campaigns with real money — and walk out as a media buyer, the highest-paid individual contributor in Indian marketing. No prior experience required. Only the willingness to be judged on a number.











From never having run an ad
to your offer letter.
Six stages across 24 weeks. Every one ends with something you can show a hiring manager — not just a lesson you sat through.
Apply & screening
A short application and a call with an advisor to confirm this is genuinely the right track for you.
You leave withA confirmed seatStrategy & offers
Buyer psychology, ICP building and the unit economics behind every number you'll be judged on.
You leave withA funnel you can defendMeta domination
Business Manager, server-side CAPI tracking, creative testing, then scaling to ₹1Cr/month spend.
You leave withMeta Blueprint + CAPIGoogle & YouTube
Search, Shopping and Performance Max, YouTube video performance, plus LinkedIn for B2B.
You leave withGoogle Ads + Video certsAnalytics & CRO
Attribution, blended MER, conversion optimisation and the e-commerce retention stack.
You leave withGA4 + a live dashboardLive campaigns & placement
Real budgets, a documented turnaround, technical mock interviews and six months of placement support.
You leave withBefore/after ROAS proofWhat media buyers actually earn.
Four rungs, one honest ₹0–₹10L/month scale — every golden pillar is drawn to true height, so you don't just read the climb. You see it.
Illustrative market salary ranges based on role, employer, geography, experience and performance. Ranges reflect the roles this curriculum prepares you for.
Where this program can take you.
Roles this curriculum prepares you to target, with the illustrative market band for each and the module that builds the skill.
Marketer Droidventure Graduate
With a few years of demonstrated results on live budgets, this skill set is the usual route into senior and executive roles. These are career progression paths, not placement outcomes — they are earned over time, not on graduation.
Progression depends on individual performance, employer, market conditions and experience. Droidventure does not guarantee any role, title or salary. The full illustrative climb is on the salary ladder.
A job is just door number one.
Master performance marketing once — it becomes your master key. The same mastery that gets you hired also opens nine more ways to earn. Watch the door open to each path, or tap any path to look inside.
One skill is the master key. Which door you walk through is your choice.
Built on 4 core pillars.
Every one of them is something you can point at in an interview — not a promise, a number.
Real budgets
You manage live campaigns with real client money, funded by the institute — not a sandbox and not a case study.
At scaleAd spend you're trained to runEvery platform
Meta, Google Search and Shopping, YouTube and LinkedIn — run together on one blended MER target, the way a real team does it.
4 platformsOne blended MER targetProof, not theory
You inherit a broken account, fix its ROAS, and keep the week-by-week log. That log is what you walk into the room with.
Before / afterA documented ROAS turnaroundPlacement
Four certifications, a paid agency internship, technical mock interviews and direct referrals into D2C and funded startups.
6 monthsPlacement support after you graduate100% practical curriculum.
Real spend. 0% fluff.
Here's how the twelve modules are actually weighted — half of the program sits on the two platforms that pay the bills.
Twelve modules across five phases — the full breakdown is in the curriculum.
The stack you'll actually get your hands on.
Tools change; the approach is what you master. But you'll leave fluent in the ones a growth team runs on — grouped here by the job each one does.
Four of these come with the certification: Meta Blueprint, Google Ads, GA4 and HubSpot.
12 modules. 5 phases. Every one billable.
The full syllabus — not a teaser. Scroll (or click a module) to move through them one by one; each opens with the role and pay band it unlocks.
Seven builds you can show an interviewer.
Every project is assembled from the modules that teach it — you don't watch these, you ship them, and the last one runs on a real budget.
Meta Ads Live Campaign
Stand up a Business Manager from scratch — pixel, Conversions API, catalog — then plan, launch and optimise a full-funnel Meta campaign. You'll structure it at campaign, ad set and ad level, and take it through its first optimisation cycle.
- Business Manager & pixel architecture
- Server-side CAPI with deduplication
- Full-funnel campaign structure
- Attribution windows configured
- Account health & ban-prevention audit
Meta Ads Manager
Events Manager
Meta Pixel
CAPICreative Testing Sprint
Run a structured 5-variable creative test: concept, hook, script, format and CTA. You'll build a UGC ad system, write direct-response copy against PAS and AIDA, and learn to spot ad fatigue before the ROAS drops.
- 3-second thumbstop hook engineering
- UGC ad system build
- 5-variable creative test framework
- Fatigue detection & refresh cadence
- Your own 500-ad swipe file
Motion App
Foreplay.co
Canva
AdSpyGoogle Ads & Shopping Build
Architect a Search account by match type and keyword intent, optimise Quality Score across CTR, relevance and landing page, then extend into Shopping with a tuned product feed and a Performance Max campaign.
- Search architecture & intent mapping
- RSA copy & Quality Score optimisation
- Shopping feed & ROAS bidding
- PMax asset groups & signals
- GTM conversion tracking, end to end
Google Ads
Merchant Center
Google Tag ManagerYouTube Video Funnel
Script a VSL on the Problem-Story-Solution-CTA framework and build a three-stage video funnel — bumper for awareness, in-stream for consideration, in-feed for conversion — then wire it to Search for full-funnel coverage.
- First-5-seconds hook psychology
- VSL scripting framework
- Custom intent & retargeting audiences
- Brand lift vs direct response measurement
- YouTube + Search integration
Google Video Ads
YouTube Studio
Google AdsAttribution & Dashboard Build
Instrument GA4 with custom events and a disciplined UTM convention, stand up server-side tracking, then build the executive Looker Studio dashboard you would actually present to a founder — blended MER and all.
- GA4 events & custom dimensions
- Server-side GTM architecture
- Multi-touch attribution comparison
- Cohort retention by channel
- Executive dashboard + data storytelling
GA4
Looker Studio
Northbeam
Triple Whale
HotjarCRO & E-commerce Growth Sprint
Audit a landing page against a 12-point checklist, run split tests to statistical significance, then take a Shopify store from break-even toward 5× ROAS and hold the customer with Klaviyo retention flows.
- 12-point CRO audit
- A/B tests called on significance, not vibes
- Checkout abandonment reduction
- Klaviyo email & SMS flows
- LTV, AOV & repeat-rate optimisation
VWO
Optimizely
Clarity
Klaviyo
ShopifyLive Account Turnaround
The one that gets you hired. You inherit a broken ad account, audit it, fix its ROAS and keep a week-by-week optimisation log — running Meta, Google and YouTube together on one blended MER target, then defend the numbers to a client board.
- Real campaigns on real client budgets
- Inherit a broken account & fix the ROAS
- Week-by-week optimisation log
- Multi-platform campaign on one MER target
- Before/after case study, published
Meta Blueprint
Google Ads
GA4
HubSpotProjects 1–6 are built inside the curriculum; Project 7 runs on live client budgets funded by the institute.
Here's how you learn performance marketing
& build your career in 6 months.
Functional Training
Here is our training methodology:
- You start at the economics — CAC, LTV, contribution margin and blended MER — so every decision you make later has a number behind it
- Six of the twelve modules are pure platform depth: Meta, Google Search & Shopping, Performance Max, YouTube and LinkedIn
- Every module is built on a live account rather than a slide deck, and the four certification exams are cleared inside the coursework
Human Skills + Aptitude + Problem Solving
Having worked with thousands of students, we know functional knowledge can land you the job — but behavioral skills will make your career. Defending a spend decision to a client, telling the story behind a ROAS drop and structured problem-solving are a core, coached part of your training.
Live Campaigns & Portfolio Building
You inherit a broken account, diagnose it and fix its ROAS — keeping the week-by-week log as you go. From Phase 5 you run real client campaigns on budgets funded by the institute, owning the plan, the creative brief, the daily optimisation and the report that goes back to the client.
Placement Drive & Career Launch
You start sitting for placement opportunities after successfully completing training. Before that you'll clear technical mock interviews — share your screen, open a live campaign, defend your decisions — and complete a paid agency internship.
For us, a successful outcome is a full-time performance marketing role of ₹1.2L/month or more — and we work with you through a dedicated 6-month placement window until you get there.
What will your typical day look like?
Performance marketing training takes place Monday – Saturday. Every week closes with an assessment to gauge your progress on the concepts taught that week.
Here's what a day could look like.
Working professional? A part-time evening track is available — your counselor will help you pick the right fit.
12:00
Function Skills — Live LecturesLIVE
Platform architecture, bidding, creative strategy & unit economics from operators who buy media today.
13:00
Practice Through Exercises
Build the campaign structure, audiences and feeds from the morning's concepts, in small groups.
Lunch break
14:45
Live Account Work
Your own campaigns on real, institute-funded budgets — decisions that actually cost money.
15:45
Numbers Review / CoachingLIVE
Present your account: what you changed, what it did to CAC and MER, and what you're doing next.
Tea break
17:00
Creative Lab / Human Skills
Hooks and angles against the 500+ winning-ad swipe file, plus the communication coaching that makes careers.
Performance marketing skills you'll learn.
Each layer builds on the one above it — by Module 12 you own the whole stack.
A credential earned by execution.
The Performance Marketing Professional Certificate by Droidventure is awarded on successful completion of the program. Unlike a certificate of attendance, it is issued only against portfolio-based assessment — live campaign data, a documented ROAS turnaround and real client reporting a recruiter can open and interrogate.
It validates demonstrated, practical capability across:
- Meta Ads — infrastructure, creative testing & scaling
- Google Ads — Search, Shopping & Performance Max
- YouTube Ads & video campaign strategy
- Funnel building & landing-page architecture
- CRO — testing, significance & conversion lift
- Campaign optimization & performance marketing on live budgets
The curriculum is continuously updated against platform changes and what performance teams are actually hiring for, so the credential stays current — and every claim on it is backed by work you can show.
Awarded upon successful completion of a project-based professional program.
This is a professional industry certification awarded by Droidventure upon successful completion of the program.
Why choose this program?
Choosing the right performance marketing program is a crucial career step. Here's how the Mastery track stacks up against every alternative.
| Droidventure | Internships | MBA T2/T3 | Other Digital Courses |
|---|
Performance Marketing Mastery fees.
We believe in making education performance-driven. Hence, this is a placement-linked performance marketing program — our incentives are tied to your outcome, not just your enrollment.
This puts us on the same team as our students. The better you do, the better we do.
One transparent fee. No hidden charges. Nothing gated behind an upgrade.
Placement Accountability Pledge
Dedicated placement support until you're hired — weekly check-ins, fresh job leads and direct recruiter referrals for 6 months after graduation.
Cohorts are kept small — every student needs a live ad account to run.
Target: ₹1.2L–₹6L / month.
Placement isn't a department you meet at the end. It's engineered into the program from Day 1.
Real ad account access
From the first month you're spending real client budgets — the single biggest thing separating your résumé from every other applicant's.
Four certifications on the résumé
Meta Blueprint, Google Ads, GA4 and HubSpot — the exact terms hiring managers filter by before a human reads a word.
A documented ROAS turnaround
You inherit a broken account, fix it, and keep the week-by-week log. That log is the portfolio piece you walk into the room with.
Paid agency internship
A paid stint at a partner agency at ₹15K–₹25K/month before placement, so you arrive at interviews with somebody else's account on your record too.
Technical mock interviews
Platform-specific rounds: share your screen, open a live campaign and defend your decisions. Exactly how the real rounds run.
6-month placement window
Direct referrals into D2C brands and funded startups, weekly check-ins and fresh job leads for six months post-graduation — plus a data-backed salary negotiation module.
Four steps to your seat.
Apply on the website
Fill the short application form and tell us where you are today — student, working professional, or already in marketing.
Talk to your counselor
A straight conversation about your background, the salary bands that are realistic for you, and whether this track is the right one.Usually within 48 hours of applying.
Fit & aptitude check
No coding test and no marketing background required — we're checking commitment, numeracy and that you can give the program the hours.Beginners are welcome.
Enroll & start your journey
Complete the payment formalities, get your tool access and your ad account provisioned, then Module 1 opens with your cohort.Welcome to the ride!
Who should join the Mastery program.
Education
We welcome students from every educational background — no marketing degree and no coding required to apply.
Experience
Freshers and working professionals alike. Whether you've never opened Ads Manager or you're already buying media, the program meets you where you are.
Intent
The willingness to be judged on numbers, and the intent to be the person who owns the ad budget. Ambition is the only prerequisite.
Check out the other programs.
Performance Marketing Mastery & Scaling
₹1.6L · 24 Weeks · Online · Salary ₹1.2L–₹6L/moExecutive Sales, Marketing & Leadership
₹2.6L · 32 Weeks · Elite Cohort · Salary ₹2L–₹10L/moQuestions, answered.
Do I really get to spend real money on ads?
Yes. In Phase 5 you manage live campaigns with real client budgets, and the institute funds the ad spend for your project work. You'll also inherit a broken account and be asked to fix its ROAS. This is the single biggest difference between this program and a course — you graduate with campaign data, not slides.
I've never run a single ad. Is this too advanced?
No. Phase 1 starts at buyer psychology, unit economics and funnel architecture before you ever open Ads Manager, and Module 3 builds your Meta infrastructure from the Business Manager up. What we do expect is the willingness to work in spreadsheets and be judged on numbers.
How is this different from the AI Growth Marketing Accelerator?
AI Growth Marketing is broad — brand, content, automation, analytics and AI systems across the whole funnel. This program goes deep on paid: Meta, Google, YouTube, LinkedIn, attribution, CRO and e-commerce scaling. Choose this one if you want to be the person who owns the ad budget. Compare the AI Growth Marketing Accelerator →
What tools will I actually be trained on?
Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Looker Studio, Revealbot, Madgicx, Motion App, Foreplay, Northbeam, Triple Whale, Hotjar, Clarity, VWO, Optimizely, Klaviyo, Shopify, Unbounce and more — each introduced inside the module where it's used, not as a separate tools course.
Can I do this alongside a full-time job?
Most of our students do. Sessions are live online and scheduled for working professionals, and the live campaign work is asynchronous — you optimise on your own hours. Be realistic though: this is a 24-week intensive, and the students who get the ₹1.2L+ offers are the ones who treat the campaign work like a job.
What are the payment options?
The program fee is ₹1,60,000 + 18% GST. Ad budgets for your live campaigns are included — there are no hidden costs on top of the fee, and nothing is gated behind an upgrade. Speak to an advisor about payment options and any running scholarship.
Your ₹1.2L–₹6L/month career starts here.
The next cohort is now enrolling, and seats are limited because every student needs a live ad account to run. Apply today and talk to a counselor within 48 hours.
Still deciding? Talk to us.
Eligibility, payment options, the placement system, or how this compares to the AI Growth track — ask an actual advisor, not a chatbot.